The Mythology of Flying Muses.
Every culture’s folklore features the image of a bird-woman bringing good fortune, some are muses of creativity, while others inspire the world of business. The core concept uses the idea of flight and gaining altitude as a metaphor for both artistic aspiration and professional excellence.
We selected 12 symbolic birds and held an extensive casting call for bank employees to star in the calendar. It was a demanding process: rising at 5 a.m., studying roles, following the director's lead, and enduring hours of makeup and intricate, often uncomfortable costumes through endless retakes. Yet, the most resilient and beautiful participants persevered, helping us bring these mythical creatures from around the world to life.
Transformed by a dedicated team of designers, stylists, and makeup artists, these women worked with total devotion, proving that a wondrous bird lives within every woman's soul.
This legendary calendar is completed by a custom-designed keepsake box featuring a winged muse against the backdrop of an endless sky.
