Watermarks are elements of contemplation. The beauty of nature lies in the harmony of its diverse details.
When tasked with creating a calendar for a bank, the most important thing is to move beyond clichés. Instead of focusing on currency, we decided to play with the concept of 'watermarks,' engaging the recipients through evocative associations. Our goal was to create beautiful, interior-quality pages that would serve as a subtle, artistic reminder of the Bank.
Inspired by classic haikus, we composed several of our own. We spent an entire year filming and photographing, exploring the subtle differences between November water and May water. We discovered that the first flows through frozen pipes, while the second clings to ferns in the morning mist. In August, it gathers as droplets on petals; in January, it thaws slowly in a glass. Every season leaves its own unique watermarks. We observed them. We captured them. We brought them to life.
The project was awarded the Grand Prix for 'Best Advertising Project of the Year' at the 7th International Advertising Photography Competition (Master Festival).
