Time with Meaning.
This is more than a calendar; it is a creative direction for the bank’s visual identity.
The imagery is designed to function as full-page advertising or to define the atmosphere within bank branches. The title itself is a paradox, mirroring how the mutability of time and fate invites endless interpretation.
Twelve statements within the project allude to the wisdom of Ecclesiastes. Time remains the central protagonist, present on every page both "literally," as a translucent, mirage-like clock face, and invisibly, through the symbolic temporal relationships between the objects.
In every image, two elements: one natural and one man-made exist in a state of both harmony and rivalry. Their relationship, much like the project's title, invites long-term reflection. At least for a year.
